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anastasia contour palette
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$27.59avg listing price — sweet spot $15–$100
Price range
Incredible$17.43–$40.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Review moat
Good1,089.77avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+13.0%90-day search growth — must beat 0% to launch
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Competition
Bad81%top-5 click share — a locked-up shelf
Market size
Bad$28K$28K/yr · 49K searches
Brand share
Bad98%top-5 brand share — brand-locked demand