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amika velveteen dream
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Avg price
Great$18.62avg listing price — sweet spot $15–$100
Price range
Great$6.00–$42.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,680avg incumbent reviews — the moat a new listing must climb
Market size
Okay$220K$220K/yr · 114K searches
Growth
Okay+7.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Brand share
Bad100%top-5 brand share — brand-locked demand