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amika the kure hair mask
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$31.08avg listing price — sweet spot $15–$100
Price range
Incredible$23.70–$40.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Conversion
Great7.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad12,066.67avg incumbent reviews — the moat a new listing must climb
Growth
Bad-22.2%90-day search growth — must beat 0% to launch
Market size
Bad$32K$32K/yr · 15K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand