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amika set
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Avg price
Great$50.30avg listing price — sweet spot $15–$100
Review moat
Great205.06avg incumbent reviews — the moat a new listing must climb
Price range
Great$26.31–$111.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Okay$136K$136K/yr · 132K searches
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-17.1%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price