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amika reset
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great$16.57avg listing price — sweet spot $15–$100
Price range
Good$7.76–$28.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,244.67avg incumbent reviews — the moat a new listing must climb
Market size
Okay$112K$112K/yr · 159K searches
Growth
Bad-4.5%90-day search growth — must beat 0% to launch
Competition
Bad83%top-5 click share — a locked-up shelf
Brand share
Bad95%top-5 brand share — brand-locked demand