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amika normcore shampoo and conditioner
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$45.95avg listing price — sweet spot $15–$100
Price range
Great$23.62–$110.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Review moat
Good1,430.67avg incumbent reviews — the moat a new listing must climb
Market size
Okay$256K$256K/yr · 62K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-10.4%90-day search growth — must beat 0% to launch
Competition
Bad94%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand