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amika hair mask
Worth a lookShows a $3.1M/yr market, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size
Incredible$3.1M$3.1M/yr · 892K searches
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$35.95avg listing price — sweet spot $15–$100
Price range
Incredible$19.61–$43.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Growth
Okay+9.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,249avg incumbent reviews — the moat a new listing must climb
Competition
Bad88%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand