36
amika flat iron
Skip itA small market ($30K/yr) — this niche doesn't clear our bar today.
Avg price
Great$78.86avg listing price — sweet spot $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$30.72–$227.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.4%return rate — above 5% kills the launch gate
Review moat
Bad4,831.93avg incumbent reviews — the moat a new listing must climb
Growth
Bad-13.1%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$30K$30K/yr · 32K searches
Signals High Price