50
amika detangler spray
Worth a lookShows low returns (0.8%), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Incredible12.3%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$25.32avg listing price — sweet spot $15–$100
Price range
Incredible$15.75–$29.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$706K$706K/yr · 227K searches
Growth
Okay+13.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,995avg incumbent reviews — the moat a new listing must climb
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand