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amber lotion
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Review moat
Good1,211.8avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$10.96avg listing price — sweet spot $15–$100
Price range
Okay$7.26–$20.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$150K$150K/yr · 272K searches
Growth
Bad-5.4%90-day search growth — must beat 0% to launch
Competition
Bad86%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand