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amazon razor
Launch itA $1.2M/yr market growing +3.7% this quarter with returns at 0.3% — clears our launch bar.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible15.5%search→purchase rate — share of searches ending in a sale
Competition
Great33%top-5 click share — an open shelf
Market size
Great$1.2M$1.2M/yr · 621K searches
Price range
Good$2.93–$32.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.70avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+3.7%90-day search growth — must beat 0% to launch
Review moat
Bad9,653.2avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand