32
amazon basics cotton swabs
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible18.8%search→purchase rate — share of searches ending in a sale
Market size
Okay$185K$185K/yr · 176K searches
Growth
Bad-1.3%90-day search growth — must beat 0% to launch
Avg price
Bad$5.61avg listing price — sweet spot $15–$100
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Review moat
Bad37,227avg incumbent reviews — the moat a new listing must climb
Competition
Bad94%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$2.63–$9.87cheapest to priciest tracked listing — scored on the share inside $15–$100