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aluminum free deodorant for women spray
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Good+31.6%90-day search growth — must beat 0% to launch
Price range
Good$3.19–$28.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.72avg listing price — sweet spot $15–$100
Review moat
Okay3,163.89avg incumbent reviews — the moat a new listing must climb
Market size
Okay$104K$104K/yr · 132K searches
Brand share
Bad100%top-5 brand share — brand-locked demand