40
alpha touch cologne
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Incredible3.6★avg incumbent rating — lower means beatable quality
Review moat
Great260.25avg incumbent reviews — the moat a new listing must climb
Avg price
Great$17.18avg listing price — sweet spot $15–$100
Price range
Great$10.20–$33.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-21.2%90-day search growth — must beat 0% to launch
Market size
Bad$8K$8K/yr · 11K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand