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aloe vera soap
Worth a lookShows low returns (0.2%), but soft demand (-15.7% this quarter) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Price range
Good$1.17–$36.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Avg price
Good$12.43avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$154K$154K/yr · 120K searches
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Review moat
Bad7,620.88avg incumbent reviews — the moat a new listing must climb
Growth
Bad-15.7%90-day search growth — must beat 0% to launch