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aloe vera shampoo
Skip itA small market ($68K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great$18.14avg listing price — sweet spot $15–$100
Brand share
Good63%top-5 brand share — brands hold most of the demand
Price range
Good$3.93–$39.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,161.56avg incumbent reviews — the moat a new listing must climb
Growth
Bad-3.7%90-day search growth — must beat 0% to launch
Market size
Bad$68K$68K/yr · 108K searches
Signals No Dominant Brand