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aloe vera powder
Skip itA small market ($73K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Review moat
Great476.1avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Avg price
Okay$11.32avg listing price — sweet spot $15–$100
Price range
Okay$4.37–$23.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Growth
Bad-10.6%90-day search growth — must beat 0% to launch
Market size
Bad$73K$73K/yr · 74K searches