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aloe vera oil
Skip itSoft demand (-17.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great$15.98avg listing price — sweet spot $15–$100
Price range
Good$6.77–$36.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Market size
Okay$126K$126K/yr · 128K searches
Competition
Bad70%top-5 click share — a locked-up shelf
Review moat
Bad6,068.35avg incumbent reviews — the moat a new listing must climb
Growth
Bad-17.3%90-day search growth — must beat 0% to launch