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aloe vera lotion
Worth a lookShows low returns (0.6%), but a concentrated shelf (top 5 take 73% of clicks) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Incredible14.3%search→purchase rate — share of searches ending in a sale
Growth
Great+77.2%90-day search growth — must beat 0% to launch
Market size
Good$528K$528K/yr · 318K searches
Avg price
Okay$11.62avg listing price — sweet spot $15–$100
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Review moat
Bad6,039.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Price range
Bad$4.53–$18.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad73%top-5 click share — a locked-up shelf