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aloe vera gel

Launch it

A $8.4M/yr market growing +32.0% this quarter with returns at 0.7% — clears our launch bar.

Market size 100Growth 58Conversion 96Competition 45Returns 97Price range 67Avg price 48Brand share 61Review moat 23Quality gap 27

Market size

Incredible$8.4M

$8.4M/yr · 5.4M searches

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Conversion

Incredible13.4%

search→purchase rate — share of searches ending in a sale

Price range

Good$4.04–$37.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Growth

Good+32.0%

90-day search growth — must beat 0% to launch

Avg price

Okay$11.72

avg listing price — sweet spot $15–$100

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad8,307.92

avg incumbent reviews — the moat a new listing must climb

Reviews