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aloe vera gel postpartum
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible15.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Growth
Okay+16.8%90-day search growth — must beat 0% to launch
Market size
Okay$209K$209K/yr · 140K searches
Avg price
Okay$9.99avg listing price — sweet spot $15–$100
Price range
Okay$4.47–$20.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad10,019.6avg incumbent reviews — the moat a new listing must climb
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand