49
aloe socks
Skip itSoft demand (-30.2% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Competition
Great40%top-5 click share — an open shelf
Price range
Good$7.49–$29.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.24avg listing price — sweet spot $15–$100
Market size
Good$288K$288K/yr · 499K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Review moat
Okay3,523.24avg incumbent reviews — the moat a new listing must climb
Growth
Bad-30.2%90-day search growth — must beat 0% to launch