48
allure winner
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$28.93avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Price range
Great$8.66–$65.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$357K$357K/yr · 289K searches
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Growth
Okay+9.9%90-day search growth — must beat 0% to launch
Review moat
Bad5,506avg incumbent reviews — the moat a new listing must climb
Competition
Bad79%top-5 click share — a locked-up shelf
Brand share
Bad94%top-5 brand share — brand-locked demand