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all natural chapstick
Skip itSoft demand (-23.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Brand share
Good72%top-5 brand share — brands hold most of the demand
Avg price
Okay$11.23avg listing price — sweet spot $15–$100
Market size
Okay$225K$225K/yr · 261K searches
Price range
Okay$1.82–$23.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad11,929.62avg incumbent reviews — the moat a new listing must climb
Growth
Bad-23.2%90-day search growth — must beat 0% to launch