33
all in one makeup stick
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Growth
Okay+0.2%90-day search growth — must beat 0% to launch
Avg price
Okay$8.92avg listing price — sweet spot $15–$100
Price range
Bad$3.78–$17.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad84%top-5 click share — a locked-up shelf
Review moat
Bad29,384avg incumbent reviews — the moat a new listing must climb
Market size
Bad$37K$37K/yr · 92K searches
Brand share
Bad100%top-5 brand share — brand-locked demand