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aleppo soap
Skip itA concentrated shelf (top 5 take 74% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great200.83avg incumbent reviews — the moat a new listing must climb
Avg price
Great$17.18avg listing price — sweet spot $15–$100
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Price range
Good$7.43–$28.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+14.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$154K$154K/yr · 144K searches
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Competition
Bad74%top-5 click share — a locked-up shelf