57
alastin gentle cleanser
Launch itA $1.5M/yr market growing +28.5% this quarter with returns at 0.9% — clears our launch bar.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Incredible12.2%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$40.37avg listing price — sweet spot $15–$100
Price range
Great$14.46–$82.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.5M$1.5M/yr · 300K searches
Growth
Good+28.5%90-day search growth — must beat 0% to launch
Review moat
Okay3,419.53avg incumbent reviews — the moat a new listing must climb
Competition
Bad73%top-5 click share — a locked-up shelf
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand