47
airycute lash clusters
Skip itSoft demand (-51.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great280.77avg incumbent reviews — the moat a new listing must climb
Avg price
Great$16.35avg listing price — sweet spot $15–$100
Price range
Good$8.97–$29.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$250K$250K/yr · 613K searches
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Competition
Bad71%top-5 click share — a locked-up shelf
Growth
Bad-51.8%90-day search growth — must beat 0% to launch