58
airbrush makeup
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great$21.42avg listing price — sweet spot $15–$100
Price range
Great$8.74–$67.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Market size
Good$484K$484K/yr · 568K searches
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Growth
Bad-0.1%90-day search growth — must beat 0% to launch
Review moat
Bad6,559.44avg incumbent reviews — the moat a new listing must climb