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ahava body lotion
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$32.46avg listing price — sweet spot $15–$100
Price range
Great$9.54–$70.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,999.58avg incumbent reviews — the moat a new listing must climb
Market size
Okay$151K$151K/yr · 50K searches
Growth
Bad-0.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad81%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand