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aha body wash
Skip itA small market ($89K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Good$14.57avg listing price — sweet spot $15–$100
Price range
Good$7.77–$31.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Growth
Good+30.2%90-day search growth — must beat 0% to launch
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,168.1avg incumbent reviews — the moat a new listing must climb
Market size
Bad$89K$89K/yr · 100K searches