51
aha bha cleanser
Worth a lookShows low returns (0.6%), but a deep review moat (18,236 avg reviews) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Incredible$23.43avg listing price — sweet spot $15–$100
Price range
Great$12.78–$44.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Market size
Good$457K$457K/yr · 188K searches
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Growth
Okay+3.4%90-day search growth — must beat 0% to launch
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad18,235.64avg incumbent reviews — the moat a new listing must climb