40
after tanning bed lotion
Skip itSoft demand (-42.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great$19.97avg listing price — sweet spot $15–$100
Price range
Good$9.34–$30.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Review moat
Bad8,205avg incumbent reviews — the moat a new listing must climb
Market size
Bad$24K$24K/yr · 39K searches
Growth
Bad-42.4%90-day search growth — must beat 0% to launch
Signals Low Review Barrier