48
after sun lotion travel size
Skip itA small market ($57K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Price range
Good$4.04–$33.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+24.4%90-day search growth — must beat 0% to launch
Avg price
Good$12.38avg listing price — sweet spot $15–$100
Brand share
Good75%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,340.32avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$57K$57K/yr · 65K searches