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after sun gel
Worth a lookShows low returns (0.6%), but strong incumbent ratings (4.7★) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Incredible12.6%search→purchase rate — share of searches ending in a sale
Growth
Great+104.9%90-day search growth — must beat 0% to launch
Market size
Okay$154K$154K/yr · 127K searches
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$9.63avg listing price — sweet spot $15–$100
Price range
Okay$4.04–$19.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad9,877.56avg incumbent reviews — the moat a new listing must climb
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