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after shave spray
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Review moat
Good953.17avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.78avg listing price — sweet spot $15–$100
Price range
Okay$9.70–$19.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$193K$193K/yr · 242K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-6.5%90-day search growth — must beat 0% to launch
Competition
Bad77%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand