60
after party
Launch itA $2.6M/yr market growing +6.7% this quarter with returns at 0.6% — clears our launch bar.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Market size
Incredible$2.6M$2.6M/yr · 1.3M searches
Conversion
Great11.1%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.81avg listing price — sweet spot $15–$100
Price range
Good$8.00–$34.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Growth
Okay+6.7%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,879.66avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand