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after color hair treatment
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Growth
Good+34.2%90-day search growth — must beat 0% to launch
Price range
Good$3.69–$29.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,731.58avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$11.17avg listing price — sweet spot $15–$100
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Market size
Bad$88K$88K/yr · 144K searches
Brand share
Bad95%top-5 brand share — brand-locked demand