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afro wig
Worth a lookShows no brand lock-in (top 5 brands take 38% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Avg price
Incredible$28.42avg listing price — sweet spot $15–$100
Competition
Great25%top-5 click share — an open shelf
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great$7.99–$116.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$540K$540K/yr · 984K searches
Review moat
Good1,073.87avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-3.6%90-day search growth — must beat 0% to launch
Returns
Bad9.0%return rate — above 5% kills the launch gate