39
afro scrub
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Price range
Good$8.57–$26.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.67avg listing price — sweet spot $15–$100
Review moat
Okay1,638.38avg incumbent reviews — the moat a new listing must climb
Growth
Okay+3.3%90-day search growth — must beat 0% to launch
Market size
Okay$114K$114K/yr · 157K searches
Competition
Bad70%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad99%top-5 brand share — brand-locked demand