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african shea butter
Skip itSoft demand (-25.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great$15.87avg listing price — sweet spot $15–$100
Price range
Great$5.21–$48.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.0%search→purchase rate — share of searches ending in a sale
Market size
Good$285K$285K/yr · 256K searches
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad8,516.87avg incumbent reviews — the moat a new listing must climb
Growth
Bad-25.4%90-day search growth — must beat 0% to launch