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african black soap
Launch itA $1.7M/yr market growing +0.1% this quarter with returns at 0.4% — clears our launch bar.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Market size
Great$1.7M$1.7M/yr · 1.6M searches
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.83avg listing price — sweet spot $15–$100
Price range
Good$4.34–$33.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Growth
Okay+0.1%90-day search growth — must beat 0% to launch
Review moat
Bad10,219avg incumbent reviews — the moat a new listing must climb