55
adapalene gel
Worth a lookShows a $12.0M/yr market, but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Market size
Incredible$12.0M$12.0M/yr · 4.5M searches
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Incredible14.1%search→purchase rate — share of searches ending in a sale
Avg price
Great$19.13avg listing price — sweet spot $15–$100
Price range
Great$8.76–$41.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+10.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad82%top-5 click share — a locked-up shelf
Review moat
Bad25,462.7avg incumbent reviews — the moat a new listing must climb
Brand share
Bad97%top-5 brand share — brand-locked demand