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acne body wash
Launch itA $2.6M/yr market growing +22.1% this quarter with returns at 0.3% — clears our launch bar.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Market size
Incredible$2.6M$2.6M/yr · 1.6M searches
Conversion
Great11.6%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.14avg listing price — sweet spot $15–$100
Price range
Good$4.99–$28.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Growth
Good+22.1%90-day search growth — must beat 0% to launch
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Review moat
Bad10,927.14avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand