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7a hair color
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Growth
Okay+19.8%90-day search growth — must beat 0% to launch
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$11.23avg listing price — sweet spot $15–$100
Review moat
Bad8,360.4avg incumbent reviews — the moat a new listing must climb
Market size
Bad$48K$48K/yr · 47K searches
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$8.03–$14.17cheapest to priciest tracked listing — scored on the share inside $15–$100