65
4d mascara
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Competition
Great33%top-5 click share — an open shelf
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Price range
Great$4.60–$46.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.24avg listing price — sweet spot $15–$100
Growth
Okay+10.5%90-day search growth — must beat 0% to launch
Market size
Bad$73K$73K/yr · 64K searches
Review moat
Bad20,378.39avg incumbent reviews — the moat a new listing must climb