66
4 oz spray bottle
Worth a lookShows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Great10.9%search→purchase rate — share of searches ending in a sale
Brand share
Great49%top-5 brand share — no brand owns this niche
Avg price
Great$17.34avg listing price — sweet spot $15–$100
Price range
Great$4.20–$51.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,180.13avg incumbent reviews — the moat a new listing must climb
Growth
Good+25.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$202K$202K/yr · 106K searches