52
32 inch wig
Worth a lookShows no brand lock-in (top 5 brands take 23% of clicks), but a small market ($51K/yr) keeps it on the watch list.
Brand share
Incredible23%top-5 brand share — no brand owns this niche
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Competition
Great23%top-5 click share — an open shelf
Avg price
Good$108.54avg listing price — sweet spot $15–$100
Review moat
Good888.9avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.7%return rate — above 5% kills the launch gate
Price range
Okay$11.57–$313.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-1.4%90-day search growth — must beat 0% to launch
Market size
Bad$51K$51K/yr · 46K searches
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale