28
28 inch wig
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Avg price
Good$109.75avg listing price — sweet spot $15–$100
Review moat
Good898.86avg incumbent reviews — the moat a new listing must climb
Price range
Okay$81.24–$155.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$93K$93K/yr · 77K searches
Returns
Bad5.8%return rate — above 5% kills the launch gate
Growth
Bad-20.0%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Competition
Bad93%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand