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25 mm lashes

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A small market ($26K/yr) — this niche doesn't clear our bar today.

Market size 7Growth 17Conversion 42Competition 76Returns 92Price range 68Avg price 30Brand share 65Review moat 25Quality gap 67

Returns

Great1.2%

return rate — above 5% kills the launch gate

Competition

Great39%

top-5 click share — an open shelf

Price range

Good$5.35–$35.74

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Conversion

Okay3.4%

search→purchase rate — share of searches ending in a sale

Avg price

Okay$9.63

avg listing price — sweet spot $15–$100

Review moat

Bad4,469.07

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-16.3%

90-day search growth — must beat 0% to launch

Market size

Bad$26K

$26K/yr · 81K searches

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